Sheldon (2009) will show that interaction on Facebook offers a wealth of information regarding how we deal with uncertainty within a network where we tend to know most of the individuals in person, or have at least met them on one occasion.

Also, Sheldon will demonstrate that individuals in SNS use specific cues and elements of interaction alongside strategies of URT to predict their behavior.

While highly pessimistic, Parks offered evidence that online relationships can not only be successful, but can develop into eventual Ft F interaction.

Before diving into the online dating context, it is relevant to review how communication and URT applies within the realm of SNS’s like Facebook where users know each other.

The interactive strategy of engaging in information seeking behavior is by far the most important aspect of reducing uncertainty.

According to Gibbs et al (2010), “uncertainty leads to information-seeking behavior,” the goal of which is to “[verify] the credibility of these potential partners” (p. This means that as we meet new people, we want to find out more about them to reduce our uncertainty about them.

This would make sense as we tend to fear judgment by other people that we do not know as well.

There also exist some demographic differences in URT.Furthermore, we will look at case studies specific to online dating sites like and e Harmony.Gibbs (2006) will provide an in-depth study of members to show that in an online setting, members tend to practice similar uncertainty reduction strategies in anticipation of a Ft F meeting.A critical premise of our discussion is that people who use online dating sites via CMC are using it in the hope that it will lead to eventual Ft F communication. According to citations in Gudykunst (1987), self-monitoring can be characterized as “self-observation and self-control guided by situational cues to social appropriateness” (Gudykunst, 1987, p. The concept of being a self-monitor will be integral in our discussion of online dating because the information we choose to display online is usually highly selective and for the purpose of attracting a mate for a Ft F interaction.Finally, URT will refer to the classic theory by Berger (1986) that theorized that humans use specific strategies and cues before divulging more personal information (p. URT will be discussed more thoroughly later in the paper.Berger and Calabrese (1975), (Dawkins, 2010) and (Gibbs et al, 2010) will give relevant background information and details. D.) will outline the specific strategies and factors that influence human behavior regarding reducing uncertainty.